February 2024 — Present · Edmonton, AB
Environmental 360 Solutions Ltd.
Sales Director, Environmental Services
Leading Western Canada business development across petrochemical, industrial, construction, and mining sectors.
- $180M+ in strategic opportunities identified and converted to multi-year contracts through direct-sourced lead generation and technical sales.
- Sourced and won Oil Sands site services contracts valued at >$12M against a $1M budget expectation — a 12× return.
- Architected and advanced a $100M+ saline/basal aquifer water treatment solution for oil sands clients — encompassing full RO-based process design, high-TDS brine management, pre-treatment sequencing, and team buildout from concept through commercial close; expected Q1 2026.
- Built and leads a field sales team of 9; recruited 6 of 11 Western Canada reps, driving CRM activity completions up 150% through structured coaching and Pipeline metrics enablement.
- Identified M&A targets in specialized services, analyzing client market share, pricing, and revenue models for leadership.
- Drives annual sales & marketing budget planning, competitive standing offers, and cross-division collaboration with operations and logistics.
January 2018 — December 2023 · Edmonton, AB
Secure Energy
Senior Executive, Business Development
Led strategic account growth across Oil Sands, expanding client acquisition to nearly every major site in Western Canada through innovative service development.
- Grew annual revenue contribution to $120M by penetrating nearly every Oil Sands site — CNRL, Suncor, Syncrude, Kearl — through innovative solutions including basal water treatment, haz/non-haz waste T&D, and sulphur blocking.
- Managed multi-year, complex project portfolios exceeding $5M per contract annually, contributing to $120M in divisional revenue.
- Developed and validated water treatment process designs for high-TDS/TSS environments — including membrane pre-treatment, chemical precipitation, and brine handling — progressing solutions from lab-scale concept through full-scale field implementation.
- Led CNRL and Suncor basal water treatment programs from initial scoping and feasibility through engineering validation, procurement support, and operational handoff — applying reverse osmosis, ultrafiltration, and antiscalant chemistry across both sites.
- Developed and positioned novel sulphur blocking and haz waste service lines as integrated environmental solutions, unlocking multi-site adoption across the Athabasca Oil Sands.
February 2017 — January 2018 · Edmonton, AB
Finning Canada
Manager, Strategic Pricing
Designed enterprise-wide loyalty and tiered pricing programs across Finning's $3B client portfolio.
- Generated $36M in trackable incremental revenue through predictive Excel modeling and tiered discount structures applied across all client segments.
- Set KPIs to drive 4% parts churn increase and 11.6% profitability improvement on a $750M parts sales budget, yielding $87M in improved revenue.
2010 — 2017 · Fort McMurray, AB
Newalta Inc.
Manager, Heavy Oil Sales
Built and led a heavy oil sales team from a single site operation into a dominant multi-site presence across Oil Sands.
- Grew revenue 80× — from one site at $1.5M/year to nearly all Oil Sands sites at $120M/year — securing over $250M in contracts across the period.
- Pioneered commercialization of MFT/FFT (Mature & Fluid Fine Tailings) technology — designing water reclamation and solids management processes for high-suspended-solids tailings streams; launched onsite slop oil treatment, pond dredging, lime slurry processing, and waste management service lines, many of which continue operating under Secure Energy today.
- Applied lime softening, coagulation/flocculation, and mechanical dewatering process knowledge to develop repeatable treatment trains for oil sands process-affected water (OSPW) streams across multiple operators.
- Developed KPIs, client engagement plans, and marketing programs that established long-term oil sands agreements and positioned the division as the preferred environmental water services partner.